Nook
RESPONSIBILITIES
Packaging, Brand Identity, Research and Strategy, Art Direction, Photography
RECOGNITION
ArtCenter Student Gallery (Fall 2024)
CREDITS
Professor: Dale Foronda
Nook—a brand focused on providing an intimate, portable sanctuary through essential oils and a personal diffuser. As someone who has practiced yoga for years, mindfulness is at the core of my lifestyle. Through Nook, I wanted to extend that personal practice into something that could benefit others.
When used on the front packaging panels, the O’s from the logo are creatively cut out to wrap around the product silhouettes, forming “nooks” within the counters, mirroring the brand’s concept of creating intimate personal spaces amid daily chaos.
Logomark and variations
Custom designed diffuser bottle was created using Autodesk Fusion 360 and 3D printed, with a custom insert created to secure the products snugly during shipping. For the full process of this project, please click the link below.
Process
Bringing together my skills as a designer, art director, and photographer, I was deeply involved in this project from start to finish. A custom attachment was crafted to cast dynamic shadows over the products during the photoshoot. For the full project process, click the link below
Photography
