Forever Free
RESPONSIBILITIES
Creative Direction, Video Editing, Sound Design
RECOGNITION
Featured Case Study on The Power of Pleasure Website
CREDITS
Professor: Matthew Rolston
Forever Free features Galop d’Hermès, a fragrance by the iconic fashion house Hermès. The fragrance opens with the intoxicating scent of leather, evoking a sense of wild gallops and untamed freedom, paying tribute to the brand’s heritage in saddlery and craftsmanship
Through selection of footages, music, sound design and pace of editing, the spot embodies a spirit that knows no bounds, blending the elegance of movement with the thrill of the wind.
With project parameters limiting footage to pre-existing materials, I reviewed hundreds of clips and meticulously selected those that align with the brand’s aesthetics, script, and intended feelings, achieving a emotional impact while conveying the story behind the fragrance.
Challenge
To explore emerging technology, the voice-over was initially recorded using a human’s voice, then altered using AI. This approach ensured a polished result while offering valuable hands-on experience with AI-driven audio manipulation.
AI Voice Over
Designed with a specific target audience in mind, this moodboard captures the concept development behind the Galop d’Hermès.
Moodboard