Meimoir
RESPONSIBILITIES
Brand Identity Development, Research and Strategy, Art Direction, Photography, Videography, Product Design, Packaging Design
RECOGNITION
The DIELINE Awards Nominee (Packaging, 2025), AICAD Symposium The Intersection of AI, Design, and Student Learning: Insights & Techniques (Fall 2024), ArtCenter Student Gallery (Packaging, Fall 2024 / Brand Identity Visual, Strategy Posters, Product, Packaging and Swatch Book, Summer 2024), Beyond Supersonic (Brand Identity Visual and Strategy Posters Summer, Product, Packaging and Swatch Book, Summer 2024)
SPECIAL THANKS
Professor: Gerardo Hererra
Product Photography: Brittany Bravo
Videography: De’Anjilo Platt-Friday, Gabriel Platt
Meimoir is personal story inspired by my beloved pet when trying to look for something unique and special. To my surprise, the luxury market is filled with generic and mass produced products. Capitalizing on this opportunity I took it upon myself, learned leathercraft and established Meimoir, a brand offering bespoke luxury pet accessories.
This comprehensive branding project encompassed every aspect, from brand identity development and strategic business positioning to product and packaging design, ensuring Meimoir resonates with an audience that values premium quality and sophistication.
Between 2022 and 2025, the pet accessories market is projected to grow by $9.2 billion. Surveys reveal that 98% of pet owners prioritize high-quality, durable products, while 85% believe the luxury pet accessories market is oversaturated with mass-produced, low-quality options.
Meimoir fills this gap by seamlessly blending luxury, timeless design, and functionality with a fully bespoke experience for discerning pet owners.
Each collar is thoughtfully designed to be modular and fully customizable, allowing pet aficionados to personalize every detail. With a swatch book available, they can craft a unique combination that perfectly reflects their beloved companion
Business Strategy
The Signature Edition Collection is designed for both function and elegance, the packaging doubles as a statement piece. Inside, a matching keychain symbolizes the unbreakable bond between owner and pet, a lasting keepsake of companionship and craftsmanship.
Packaging
Images below are generated using a variety of AI tools. This forward thinking approach led to an invitation to the AICAD Symposium—a national annual event focused on teaching and learning in art and design—as well as opportunities to present my AI-driven process at a top design studios.
Working with AI
The brand identity system establishes an elegant visual language with refined typography and minimalist graphic elements, interacting with three-dimensional subjects to create a bold statement of luxury.
Visual Language
A complete creative direction and production of the Kickstarter video, overseeing every detail from scriptwriting and storyboarding to filming, editing, and final production.
AI was used to bring static images to life, elevating the look and feel while demonstrating the luxurious lifestyle of the brands’ audiences.
Video Production
The interface offers a bespoke journey, enabling customers to customize their own collar with ease. AI-generated images are meticulously cropped to showcase product details, enhancing the premium aesthetic.
UX/UI
