Meimoir
RESPONSIBILITIES
Brand Identity Development, Research and Strategy, Art Direction, Photography, Videography, Product Design, Packaging Design
RECOGNITION
The DIELINE Awards Nominee (Packaging, 2025), AICAD Symposium The Intersection of AI, Design, and Student Learning: Insights & Techniques (Fall 2024), ArtCenter Student Gallery (Packaging, Fall 2024 / Brand Identity Visual, Strategy Posters, Product, Packaging and Swatch Book, Summer 2024), Beyond Supersonic (Brand Identity Visual and Strategy Posters Summer, Product, Packaging and Swatch Book, Summer 2024)
CREDITS
Professor: Gerardo Hererra
Product Photography: Brittany Bravo
Videography: De’Anjilo Platt-Friday, Gabriel Platt
Meimoir is personal story inspired by my beloved pet when trying to look for something unique and special. To my surprise, the luxury market is filled with generic and mass produced products. Capitalizing on this opportunity I took it upon myself and established Meimoir, a brand offering bespoke luxury pet accessories.
This comprehensive branding project encompassed every aspect, from brand identity development and strategic business positioning to packaging design, ensuring Meimoir resonates with an audience that values premium quality and sophistication.
From 2022–2025, the pet accessories market is expected to grow by $9.2 billion. Moreover, survey shows 98% of pet owners prefer high-quality and durable products, and 85% of them feel the luxury pet accessories market is saturated by low quality & mass produced products.
Filling the void, Meimoir blends luxury, timelessness, functionality, and the option to create a fully bespoke experience for pet aficionados.
Business Strategy
With current marketing trends in mind, the packaging is crafted to enhance the unboxing experience, making it ideal for social media sharing.
Packaging
Images above and below are generated using a variety of AI tools. This forward thinking approach led to an invitation to the AICAD Symposium—an national annual event focused on teaching and learning in art and design—as well as opportunities to present my AI-driven process at a top design studio.
Working with AI
The brand identity system establishes an elegant visual language with refined typography and minimalist graphic elements, interacting with three-dimensional subjects to create a bold statement of luxury.
Visual Language
A complete creative direction and production of the Kickstarter video, overseeing every detail from scriptwriting and storyboarding to filming, editing, and final production.
AI was used to bring static images to life, elevating the look and feel while demonstrating the luxurious lifestyle of the brands’ audiences.
Video Production
The interface offers a bespoke journey, enabling customers to customize their own collar with ease. AI-generated images are meticulously cropped to showcase product details, enhancing the premium aesthetic.
UX/UI