Blüme
RESPONSIBILITIES
Brand Identity Development, Research and Strategy, Art Direction, Photography, Product Design, Packaging Design
RECOGNITION
ArtCenter Student Gallery (Fall 2024)
SPECIAL THANKS
Professor: Dan Hoy
Blüme, a hypothetical Trader Joe’s seasonal skincare line, celebrates the beauty of global botanicals. For Spring 2025, the collection honors Japanese Cherry Blossom—a timeless symbol of renewal and purity.
Commited to sustainability, I’ve designed Blüme to incorporate eco-conscious materials such as polypropylene, polylactic acid, and FSC-certified paper. To further reduce waste, the moisturizers feature refillable options, offering a luxurious and responsible skincare experience.
The tactile differentiator design features a raised circle on top of the day moisturizer cap and a crescent moon on top of the night moisturizer cap, offering a tactile cue for easy identification.
This inclusive design is thougthfully added to this line for everyone, it simplifies use by allowing users to distinguish products without needing to see them.
Tactile Differentiators
Blüme is currently on display at ArtCenter College of Design’s Hillside Campus.
Recognition
